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March 2014

Marketing Made Easy

March 19 @ 6:00 pm - 8:30 pm
U.S. Small Business AdministrationSan Francisco District Office,
455 Market Street, Suite 600 , San Francisco, CA 94105 United States
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Volunteer Instructor, Ken Stram, 2Bridge Communications, will provide a good introduction or refresher to entrepreneurs who want to take their marketing plans to the next level.  You  will better understand the variety of marketing tools available and the information will help you focus on choosing and mastering tactics for your target market.  Topics will include:  identifying your target market; establishing a framework for evaluating and monitoring your marketing efforts; designing signature marketing tactics and building systems. SBAs’ posting of this…

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Online Marketing for Conferences and Events

March 18 @ 9:30 am - 5:00 pm
Bishopsgate Court 4-12 Norton Folgate E1 6DQ , London, United Kingdom
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Internet and digital marketing for the conference professional   With an increasing part of the conference marketing budget being allocated to online spend, this course has been designed to give you the skills and knowledge to plan your online campaign as well as implement, measure and evaluate a successful campaigns.This course will address key issues such as integrating online marketing within an overall marketing strategy, designing websites to attract delegates and generate new data, SEO to position your website at…

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The Big Rethink: The 360-degree CMO

March 13 @ 9:00 am - 7:00 pm
The Economist,
10 on the Park, New York,, NY 10019 United States
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The Economist’s look at the essential global, mobile, social and data strategies marketing leaders must adopt today in order to successfully adapt and communicate with tomorrow’s audience.  8:30 am Opening Remarks An overview of the seismic changes disrupting the world of marketing, addressed by Martin Giles, U.S. Technology Correspondent; Alexandra Suich, Media Correspondent; and Matthew Bishop, U.S. Business Editor and New York bureau chief. Section I: Going Global: Grabbing the World’s Attention Effective Marketing Strategies for High-Growth Emerging Markets 8:45-9:15 300 Million…

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Public Relations 201: The Advanced Toolkit

March 11 @ 6:30 pm - 8:30 pm
169 11th St, San Francisco, CA 94103 United States
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Press releases, media partnerships, social media campaigns, you’ve been around the block once or twice. That doesn’t mean you don’t still need a little help managing your public perception. The press can be your strongest ally or your biggest enemy. In this workshop, TriplePoint PR will work with you directly to develop a solid game plan for your company’s expanding PR needs. This session is ideal for those with previous experience dealing with the media (though PR beginners will benefit…

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Making the Case for Mobile Marketing

March 7 @ 10:00 am - 12:00 pm
SBA Entrepreneur Center,
455 Market St , San Francisco, CA 94105 United States
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Today, lots of consumers are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases.  Small Businesses and non-profits who start embracing mobile now will be the ones best able to compete.  Let us help you understand this mobile transition so you don’t get left behind. In this workshop, we will be covering Why you can’t ignore mobile even if you think your customers aren’t using it How mobile is the…

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February 2014

Marketing 101 for Startup Geeks

February 27 @ 9:30 am - 4:30 pm
UpstartsConnect ,
2nd Floor 35 Tileyard Road N7 9AH , London , United Kingdom
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Most young startups focus mainly on building their product before they think about marketing, but early stage marketing cannot be ignored. To follow the lean startup principles, feedback from potential customers is essential and demand generation takes time and effort – marketing should be happening right from the get go. This DIY marketing course is specifically designed for tech startups and marketing novices. Ideally suited to the bust CEO/founder or the engineer who has no background in marketing, the course…

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Data-Driven Marketing Conference

February 27 @ 9:00 am - 6:00 pm
Golden Gate Club,
135 Fisher Loop , San Francisco , CA 94129 United States
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Bringing together 100+ marketing executives from retail, brands and media, the first annual Data-Driven Marketing Summit will explore how brands are using data-driven strategies to transform their businesses. This exclusive gathering will highlight the revolutionary work of mid-market retailers and brands.

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New York Digital Irish February Event – Sports / Marketing Focus

February 26 @ 6:30 pm - 9:30 pm
NY Digital Irish,
412 Broadway, 2nd floor , New York, NY 10013 United States
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February’s event is going to be hosted in conjunction with Enterprise Ireland and follows a day-long indoctrination of doing business in NYC for some leading digital firms in Ireland with both a sports and marketing flavor. A lot of you liked when we did a section highlighting Irish people doing interesting things in dhgital so, consistent with the interest in that, Margaret Molloy, CMO of Siegel & Gale and prolific social media maven is going to give us a talk…

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Marketing Up: Finding Clients with Real Budgets

February 26 @ 12:00 pm - 2:00 pm
In Good Company WorkPlaces ,
16 West 23rd Street , New York, NY 10010 United States
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If “word-of-mouth” is your main marketing tool, but it doesn’t always bring the clients you want – you know, the ones with budgets to afford your services –you need a Marketing Machine. A Marketing Machine is a simple campaign through which you actively pursue the prospects you choose using the most effective, and least expensive, marketing tools. In this interactive session, Ilise Benun, author of The Art of Self Promotion, will focus on: How to research (and where to find) the right…

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Precision Activation: The Future of Digital Marketing

February 25 @ 5:30 pm - 7:30 pm
Keyworth Centre (London South Bank University) ,
Keyworth Street Room K607 SE1 6NG, London , United Kingdom
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Guest Speaker: Michael Tinmouth http://michaeltinmouth.com/ Mike discusses the convergence of content, social and mobile and its impact on the way businesses engage with their customers. Biography: Michael Tinmouth is a journalist and entrepreneur who has worked with a range of dynamic businesses to build, engage and monetise online communities. His publishing credits include Your Better Business, LUX Worldwide and Entrepreneur Country Magazine, while writing regularly across the B2B press and worked with the BBC on a series of reports on the…

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