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March 2014

Making the Case for Mobile Marketing

March 7 @ 10:00 am - 12:00 pm
SBA Entrepreneur Center,
455 Market St , San Francisco, CA 94105 United States
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Today, lots of consumers are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases.  Small Businesses and non-profits who start embracing mobile now will be the ones best able to compete.  Let us help you understand this mobile transition so you don’t get left behind. In this workshop, we will be covering Why you can’t ignore mobile even if you think your customers aren’t using it How mobile is the…

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Public Relations 201: The Advanced Toolkit

March 11 @ 6:30 pm - 8:30 pm
169 11th St, San Francisco, CA 94103 United States
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Press releases, media partnerships, social media campaigns, you’ve been around the block once or twice. That doesn’t mean you don’t still need a little help managing your public perception. The press can be your strongest ally or your biggest enemy. In this workshop, TriplePoint PR will work with you directly to develop a solid game plan for your company’s expanding PR needs. This session is ideal for those with previous experience dealing with the media (though PR beginners will benefit…

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The Big Rethink: The 360-degree CMO

March 13 @ 9:00 am - 7:00 pm
The Economist,
10 on the Park, New York,, NY 10019 United States
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The Economist’s look at the essential global, mobile, social and data strategies marketing leaders must adopt today in order to successfully adapt and communicate with tomorrow’s audience.  8:30 am Opening Remarks An overview of the seismic changes disrupting the world of marketing, addressed by Martin Giles, U.S. Technology Correspondent; Alexandra Suich, Media Correspondent; and Matthew Bishop, U.S. Business Editor and New York bureau chief. Section I: Going Global: Grabbing the World’s Attention Effective Marketing Strategies for High-Growth Emerging Markets 8:45-9:15 300 Million…

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Marketing Made Easy

March 19 @ 6:00 pm - 8:30 pm
U.S. Small Business AdministrationSan Francisco District Office,
455 Market Street, Suite 600 , San Francisco, CA 94105 United States
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Volunteer Instructor, Ken Stram, 2Bridge Communications, will provide a good introduction or refresher to entrepreneurs who want to take their marketing plans to the next level.  You  will better understand the variety of marketing tools available and the information will help you focus on choosing and mastering tactics for your target market.  Topics will include:  identifying your target market; establishing a framework for evaluating and monitoring your marketing efforts; designing signature marketing tactics and building systems. SBAs’ posting of this…

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