Tag Archives: virality

What is a growth hacker

Where Growth Hacking And Public Relations Collide

Every company struggles with distributing their product to the widest and most relevant audience. Fortune 500 companies have massive advertising budgets, sales and marketing teams, and the know-how to convert prospects to customers at a set price. While startups may know their cost per acquisition, their budgets aren’t inexhaustible. Enter the growth hacker. What is [...]

Why Startups Need To Own Their Swag

Each year nearly 500,000 new businesses are started in the U.S. Perhaps one of them is yours. While it’s tempting to think of business as a stodgy and formal affair, nothing could be further from the truth. Entrepreneurship is about solving problems. At the end of the day it’s not about companies, products or features. It [...]