Tag Archives: viral marketing

Why Chipotle’s Scarecrow Mobile App Is The Future Of Business Communication

Restaurant chain Chipotle yesterday released one of the most subversive, creative and ground-breaking advertisements, The Scarecrow I’ve encountered. The dazzling short film tells the story of a disenchanted scarecrow who sadly bears witness to the mechanization of our food system. In a world not unlike our own, Crow Foods raises animals in factory-like conditions, and spits [...]

Soylent And The Case For Cause Marketing

People don’t buy what you do, they buy why you do it. Soylent founder Rob Rinehart wants to end world hunger. In the process he’s served up a steaming plate of controversy, pitting foodies, nutritionists and poverty eradication advocates against one another. Intentionally or not, he’s hit on the perfect recipe for viral PR. Soylent is [...]

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