Tag Archives: TED Talks

Big Changes Are Afoot

You may have noticed a few things are different around the blog. It’s an exciting time of growth and a time for experimentation. Friday I announced that anyone who joins my mailing list will receive a hand-written thank you note delivered anywhere in the world. We’ve already had a few takers, in Europe, and one [...]

Soylent And The Case For Cause Marketing

People don’t buy what you do, they buy why you do it. Soylent founder Rob Rinehart wants to end world hunger. In the process he’s served up a steaming plate of controversy, pitting foodies, nutritionists and poverty eradication advocates against one another. Intentionally or not, he’s hit on the perfect recipe for¬†viral PR. Soylent is [...]