Erica Swallow is a startup public relations powerhouse. She’s a technology journalist and consultant helping startups master the finer points of business storytelling, between her travels, panel appearances and other adventures. Erica is a long-time contributor to Mashable, a contributor to Forbes and her writing has also appeared in Entrepreneur, CNN, Huffington Post and USA Today. Erica also [...]
Sorry if I’m the one who has to tell you this, but your product really doesn’t matter. But your public relations does. A bad product with good public relations won’t fly. There’s nowhere to hide on the Internet. But A good product with bad public relations is just as bad. If you don’t have a public, [...]
Facebook’s success has created a reality distortion field that gives startups delusions of grandeur. Entrepreneurs can change the world, but they don’t need one billion users to do it.
Public relations is whatever you want it to be. No one owns it. The old guard have lost their hold on the hearts and minds of the public, and anything is possible. Public relations is equally owned by today’s startups and small businesses who have the power to reach unlimited audiences, and share their stories [...]