Tag Archives: startup PR

targeted media exposure for your startup

How To Avoid “Bad Press” And Court Investors With Targeted Media

A skywriter appeared overhead today as we walked past San Francisco’s famous Painted Ladies. The plane towed a banner which read “Save money,”  along with the image of an insurance company’s well-known reptillian mascot. Thanks. I guess. Could there possibly be a less effective way to reach your audience? Maybe it’s because I’m not in the [...]

PR Tips Podcast 006: Startup PR Tips And Tactics With Erica Swallow

 Erica Swallow is a startup public relations powerhouse. She’s a technology journalist and consultant helping startups master the finer points of business storytelling, between her travels, panel appearances and other adventures. Erica is a long-time contributor to Mashable, a contributor to Forbes and her writing has also appeared in Entrepreneur, CNN, Huffington Post and USA Today. Erica also [...]

How Early Should You Begin The PR Process For Your Startup

When Is Too Early For Startups To Begin The PR Process?

Don’t make the mistake of launching your business without considering your startup public relations strategy. Despite what people say, It’s never too early to begin the startup public relations process. Even with just an idea, the sooner you engage in public relations, the sooner you’ll be able to verify if you’re on the right track. [...]