PR Tips For Startups » public relations tips http://prtipsforstartups.com Public Relations Advice and Startup Marketing Tips Thu, 06 Mar 2014 20:54:46 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.1 Public Relations Advice and Startup Marketing Tips Chikodi Chima: Public Relations, Content Marketing , Sales and Business Development Strategist no Public Relations Advice and Startup Marketing Tips Public Relations, Content Marketing, Media Relations, Business Development, Lead Generation, Public Speaking, Storytelling, Entrepreneurship PR Tips For Startups » public relations tips http://prtipsforstartups.com/wp-content/uploads/powerpress/PRTips_logo_iTunes_iTunes_1400x1400.jpg http://prtipsforstartups.com San Francisco, CA How To Quickly Make Shareable Startup Memes, Even If You Don’t Have Photoshop http://prtipsforstartups.com/visual-social-media-no-photoshop/ http://prtipsforstartups.com/visual-social-media-no-photoshop/#comments Tue, 25 Feb 2014 17:08:46 +0000 http://prtipsforstartups.com/?p=3325 Startup memes are among the most powerful tools entrepreneurs use to share practical wisdom. Startup memes are sticky, go viral easily, and have the potential establish thought leadership for the creators. “Nine women can’t make a baby in a month,” is my favorite adage about the virtues of patience. Startup Vitamins, Addicted2Success and others have grown profitable businesses by [...]

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Shareable social media is visual

Startup memes are among the most powerful tools entrepreneurs use to share practical wisdom. Startup memes are sticky, go viral easily, and have the potential establish thought leadership for the creators. “Nine women can’t make a baby in a month,” is my favorite adage about the virtues of patience. Startup Vitamins, Addicted2Success and others have grown profitable businesses by sharing startup memes that rocket through social media platforms like Tumblr, Facebook and Pinterest. David Fallarme from Growth Hero teaches us how you can easily create captivating startup memes — even without a lick of Photoshop knowledge — in today’s guest post. Put the power of images to work to grow your business!

Visual media is king. According to Hubspot, photo updates on Facebook get 53% more Likes than text updates. Buffer found that tweets with images received 150% more retweets.

The data speaks: if you’re just using text in your social media updates, you’re sorely missing out on a lot of traffic, engagement and viral reach.

In this hands-on tutorial, we’re going to learn how to quickly and easily create startup memes and shareable images that boost your social media efforts. The lesson for today — as with all startup marketing activities — is to focus on speed and efficiency. If you’ve got a graphics team that can make these images for you, awesome. If you’re the lone marketing person on your startup, remember that you don’t need to have something gorgeous to have an effect.

Perhaps my favorite example of simple images having a huge impact is Startup Quote. Lots of engagement for a tumblr blog that just slaps quotes on pictures of tech entrepreneurs!

Let’s dig in.

DIY: No Need for Photoshop

Here’s what you’ll need:

  • Keynote or Powerpoint
  • A photo
  • A quote

The cool part of this is that it’s so easy to do: you can make a great-looking, shareable image that relates to your brand with just these three things.

With inspiration from Startup Quote, here’s our final product for today, featuring none other than Chikodi himself:

chikodi-chima-social-media-images

As you’ve seen from the success of Startup Quote, getting distribution isn’t dependent on super-snazzy, award-winning graphics. It just has to resonate with your audience.

Case in point, here’s the most-shared pic from Startup Quote:

jony-ive-startup-quote

If you have the resources to invest in making these look even better — awesome. If you’re on your own, focus instead on making these images a repeatable, ongoing, sustainable process. Once you see the results, you’ll be making a lot of them.

Hands on with Keynote and Powerpoint

Now, I’ll walk you through the steps I took to create the image above.

(If you’d like to copy my process step-by-step, that’s fine, the important thing to keep in mind is to create an image that is consistent with your brand.)

1. Find an image

If you’re doing PR at a startup, you should already have some pictures of the team and your product in your press kit. (If not, this is the perfect time to go do that)

Aside from stock photo sites, there are a multitude of free options out there as long as you are diligent about royalties and copyright issues. Stock.xchng and Flickr Creative Commons search are popular.

2. Place the image in a new presentation

Open your presentation software and create a blank presentation. Paste your image in a slide.

Double-click the image and you’ll get options that let you play around with the photo’s appearance.

Here’s what you can play with in Keynote. Note that there are more granular options in the “Images” tab:

Keynote image tweaks

Here’s what Powerpoint users will see:

Powerpoint image functions

If it’s your first time, you’ll want to play around with all the settings to see what kind of effects you can achieve. Like Instagram, you can make a picture look radically different simply by making it black and white or by playing with the hue sliders.

3. Add a shape

Adding a shape on top of the image allows us to create a high-contrast area on the picture where we’ll place text. This is important so that the text is easily readable.

Otherwise we end up with something like this:

Hard to read text

It’s fine, and you can probably play around with the shadows and borders enough to make it readable, but again, we want to make shareable images as quickly as possible. If you have the time to obsess over details like the perfect angle of the drop shadow, fine. The important part is that it’s a sustainable effort.

For now, the simplest shape to use is a rectangle. As you get more comfortable, start playing around with other shapes. Here’s the shapes menu in Keynote, where you’ll find the rectangle shape among many others:

keynote-menu

And in Powerpoint:

powerpoint-menu

Just as the photo filters and settings, you may want to play around to find the right color. The default colors may not suit the image you’ve chosen.

 Also note the very useful Opacity and Transparency sliders in Keynote and Powerpoint, respectively.

 4. Add your text

Now, onto font choice: has your startup already established allowed typefaces for usage with its brand? If so, stick to those as much as possible to make sure all your media is consistent.

Otherwise, use these tried-and-true professional-looking, yet not cliche fonts. These fonts are usually preinstalled on every computer, so you won’t need hunt down font files:

  • Franklin Gothic Book
  • Helvetica Neue
  • Avenir (and its variant Avenir Black)
  • Georgia
  • Garamond

Unless you doing PR for Dogecoin, please avoid Comic Sans :)

The best thing to do here is to keep the text layout simple. If you’d like to get a bit more creative, make sure you are sticking to text layout best practices.

5. Take a screenshot of your creation

Check for spelling errors and any glaring alignment issues. Once you’re done, take a screenshot to save your image.

(Don’t bother trying to export the image from Keynote or Powerpoint, it’s several clicks and a few menus to do what a screenshot can do in a few seconds.) And here’s the result!

chikodi-chima-social-media-images

 

Your turn: show us what you made

Remember, it doesn’t have to be a CEO or a VP in the picture – think of all the ways you can use this:

  • Sharing customer testimonials
  • Quoting a relevant historical figure
  • A snippet from your latest board slides

Get creative and think of how you can use this to reinforce into your startup’s narrative.

So review your social media calendar and think about where you can add images. Where you have a text update, consider turning into an image as we have above. It’s worth the 5-10 minutes to create it, as it will significantly boost your content’s shareability.

Now: we’d love to see what you made! Post your creations on Twitter, mention @chikodi and @davelocity and we’ll retweet the best ones!

Featured image photo credit

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Hello, And Welcome To New Readers (: http://prtipsforstartups.com/readers/ http://prtipsforstartups.com/readers/#comments Tue, 06 Aug 2013 04:05:42 +0000 http://prtipsforstartups.com/?p=1274 It’s an exciting time here at PR Tips For Startups. Over the last 48 hours we’ve experienced a surge of international traffic, and hundreds of new visitors. Thank you for checking out our blog, listening to the podcast and for sharing PR Tips content with your friends. We love it. PR Tips For Startups soft-launched on [...]

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public relations tips for startups

It’s an exciting time here at PR Tips For Startups. Over the last 48 hours we’ve experienced a surge of international traffic, and hundreds of new visitors. Thank you for checking out our blog, listening to the podcast and for sharing PR Tips content with your friends. We love it.

PR Tips For Startups soft-launched on May 1, 2013, and today alone we’ve had visitors from more than 80 countries. We are so honored to be a part of your day. Thank you!

The idea for this blog was to create a resource for startups and entrepreneurs searching for actionable, do-it-yourself public relations and content marketing advice.The mission of PR Tips For Startups is to help entrepreneurs and innovators like you change the world. Our actions change the world in big and small ways.

Entrepreneurs are heroes. Entrepreneurs dream big dreams, embrace risk and wake up every morning to build a better life for us all. Along the way you are creating jobs, you’re sharing yourself with your community, and you’re giving the ultimate gift; the gift of hope.

If today is your first day visting the blog, below are some of our most popular posts and articles. They should give you a feeling of who we are, and what we’re about.

 My Biggest Startup Founder Mistakes

Startup mistakes

 

You may have found out about the blog because of this post. Esther Dyson says, “Always make new mistakes.” It’s only a mistake if we don’t learn from the things we do wrong.

Read: The 10 Biggest Mistakes I Made As Startup Founder

Five Places To Find Journalists Who Write About Startups

Where to find reporters who cover startups

Getting publicity for your startup is hard, especially when you don’t know where to look. Here’s where to start.

Read: Five Places To Find Journalists Who Write About Startups

What Do Journalists Love? Data!

journalists love data

 

One of the best ways to get journalists to pay attention to your startup is to tell unique and powerful stories about the world from your company’s unique perspective.

Read: What Do Journalists Love? Data!

How can we help you help others?

PR Tips For Startups continues to grow and evolve. We’re creating a community where entrepreneurs educate and mentor each other. We want you to add you voice.

Please let me know how we can make your experience even better.

If you have a startup-related topic you want to see on the blog, please send us an email. We love getting questions and feedback.

Is there a podcast guest you would like to see featured on a future episode? Do tell!

Would like to contribute a guest post? Please, please, please! We would be thrilled!

PR Tips For Startups is for startup founders and entrepreneurs like you. Together we’re making the world a brighter, more-connected and more generous place. And it all starts with you. However we can help each other, we must.

Take the first step, and submit your comments or questions in the form below.

Cheers!

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