Tag Archives: public relations strategy

PR Tips Podcast 006: Startup PR Tips And Tactics With Erica Swallow

 Erica Swallow is a startup public relations powerhouse. She’s a technology journalist and consultant helping startups master the finer points of business storytelling, between her travels, panel appearances and other adventures. Erica is a long-time contributor to Mashable, a contributor to Forbes and her writing has also appeared in Entrepreneur, CNN, Huffington Post and USA Today. Erica also [...]

Choose Your Enemies Wisely

Creating controversy is the single faster way to get your startup on the map. While you should always strive to create lasting value, it’s a much longer road to recognition. Box.net CEO Aaron Levie is my favorite example of an entrepreneur who uses emnity to drive sales. Since it’s inception Box.net has had an intense [...]