Viral marketing is the holy grail of social public relations and online media. As a frequent consumer of social media you probably have a six sense for viral hits. You see a new video, news story or infographic and your first thought is, “I’ve got to share this!” And when you’re the first one of [...]
‘Predictably Irrational‘ by Dan Ariely is a must-read for all startup entrepreneurs and public relations professionals. Mastery of psychology is at the heart of the PR process and essential to successfully marketing your business.