‘Predictably Irrational‘ by Dan Ariely is a must-read for all startup entrepreneurs and public relations professionals. Mastery of psychology is at the heart of the PR process and essential to successfully marketing your business.

‘Predictably Irrational‘ by Dan Ariely is a must-read for all startup entrepreneurs and public relations professionals. Mastery of psychology is at the heart of the PR process and essential to successfully marketing your business.