Tag Archives: originality

Sales: Why Predictability–Not Creativity–Gets The Best Results

Call it the disruptor’s paradox. You’ve created something truly great, and you’re sure the world is ready to be turned upside down. Except that it isn’t. As it turns out most people would rather things stay exactly the same–even when the situation is untenable–rather than take the risk that something new and untested could fix [...]

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