Tag Archives: newsjacking

Dominate The Public Relations Game By Tapping Your Unfair Advantages

Use disproportionate force whenever possible to ensure your success in business. In public relations this is known as an unfair advantage. An unfair advantage is the irresistible, unbeatable and unrivaled part of your story. The unfair advantage is something only you possess. What are unfair advantages? An unfair advantage is a unique strength or attribute that [...]