Tag Archives: Marc Suster

Startup Spirit Animals: 6 BizDev Lessons From Africa’s Apex Predators

When injured, the painted hunting dog knows she will be fed and cared for by her pack. African wild dogs are fiercely loyal. Everything is for the good of the pack. Through collaboration the wild dogs have become one of the world’s top predators, bagging a meal in 80 percent of hunts. Sales are the [...]

targeted media exposure for your startup

How To Avoid “Bad Press” And Court Investors With Targeted Media

A skywriter appeared overhead today as we walked past San Francisco’s famous Painted Ladies. The plane towed a banner which read “Save money,”  along with the image of an insurance company’s well-known reptillian mascot. Thanks. I guess. Could there possibly be a less effective way to reach your audience? Maybe it’s because I’m not in the [...]