Tag Archives: Kissmetrics

Journalists fall in love with startups

How To Make Journalists Fall In Love With Your Corporate Blog

Every startup thinks their story is remarkable. You’re lucky when journalists agree. Between 2009 and 2010 Apple gobbled up 14.1 percent of technology news headlines, according to the Pew Center for Excellence in Journalism. Google was a close second with 11.4 percent, of headlines, roughly equivalent to the combined tally of Facebook and Twitter in [...]

Copywriting: Value Proposition Lessons From Captain Obvious

When communicating with customers on your website, take a lesson from Captain Obvious; it’s better  to be clear than clever. Your value proposition is a written statement of your customer offering, and a promise of the unique benefit you deliver. Comunicate your value proposition in a way that  cannot be misunderstood, no matter how obvious [...]