Community is something that every company should strive to create around its product or service.
Incentivibe founder Adeel V. recently asked me, ”What types of content can you pitch to journalists and the media that they love to cover?” Many people probably have the same question about public relations, so I figured I could turn the answer into a blog post. Adeel, I’ll give a short answer and a long answer: Your [...]
What do journalists and the most successful entrepreneurs have in common? They listen. Entrepreneurship is a special way of solving problems and entrepreneurship demands a special kind listening. Where others hear complaints, and entrepreneur sees a fountain of actionable data. If someone person has a problem, he or she is rarely alone. Sharing that problem [...]