Tag Archives: google

“Start With The Why”: Content Marketing For Startups and Small Businesses

Content marketing is your investment in a relationship with your customers. Content marketing is one of the hottest buzzwords in public relations and small business marketing today, and for good reason; humans crave stories to make sense of the world. Smartphones, tablet computers and a proliferation of web-enabled devices give us more access than ever to the [...]

Journalists fall in love with startups

How To Make Journalists Fall In Love With Your Corporate Blog

Every startup thinks their story is remarkable. You’re lucky when journalists agree. Between 2009 and 2010 Apple gobbled up 14.1 percent of technology news headlines, according to the Pew Center for Excellence in Journalism. Google was a close second with 11.4 percent, of headlines, roughly equivalent to the combined tally of Facebook and Twitter in [...]