Tag Archives: gawker

Trick To Click Media

I’m coining a new term today, “trick to click media.” Trick to click media live and die by the page view. BuzzFeed, Upworthy, Gawker, Business Insider are trick to click media. They’ll do anything to keep you on the site, as long as it means you read one more article. Trick to click media doesn’t [...]

Soylent And The Case For Cause Marketing

People don’t buy what you do, they buy why you do it. Soylent founder Rob Rinehart wants to end world hunger. In the process he’s served up a steaming plate of controversy, pitting foodies, nutritionists and poverty eradication advocates against one another. Intentionally or not, he’s hit on the perfect recipe for viral PR. Soylent is [...]

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