Tag Archives: Forbes

Small Business Public Relations

PR Tips Podcast 005: Keeping Your Story Fresh With Peter Himler

The public relations process is  an ongoing conversation between your startup, journalists and your customers. On this episode of the podcast we speak with Flatiron Communications founder Peter Himler, a 35-year veteran of public relations and marketing, who works with startups in New York City. Himler contributes to Forbes, publishes on his on own blog, [...]

Journalists fall in love with startups

How To Make Journalists Fall In Love With Your Corporate Blog

Every startup thinks their story is remarkable. You’re lucky when journalists agree. Between 2009 and 2010 Apple gobbled up 14.1 percent of technology news headlines, according to the Pew Center for Excellence in Journalism. Google was a close second with 11.4 percent, of headlines, roughly equivalent to the combined tally of Facebook and Twitter in [...]