Don’t make the mistake of launching your business without considering your startup public relations strategy. Despite what people say, It’s never too early to begin the startup public relations process. Even with just an idea, the sooner you engage in public relations, the sooner you’ll be able to verify if you’re on the right track. [...]
Community is something that every company should strive to create around its product or service.
What do journalists and the most successful entrepreneurs have in common? They listen. Entrepreneurship is a special way of solving problems and entrepreneurship demands a special kind listening. Where others hear complaints, and entrepreneur sees a fountain of actionable data. If someone person has a problem, he or she is rarely alone. Sharing that problem [...]