Tag Archives: data-driven storytelling

a little controversy is good for public relations

Three Ways To Stir Up Controversy Without Getting Burned

Budget carrier Ryanair has a reputation for grabbing headlines worldwide due to outlandish cost-cutting antics of CEO Michael O’Leary. Ryanair caused quite a stir when O’Leary proposed to equip planes with only one toilet, and charge passengers to access the facilities. Would they actually charge people to use the loo? While it’s permissible under the [...]