SlideShare is a sleeping giant for startups and small businesses that want to turbocharge their public relations and content marketing efforts. Despite being one of the top 150 sites on the Internet– responsible for 3 billion pageviews and 60 million unique visits–SlideShare is one of the most underutilized and powerful content marketing tools that you’ve probably been ignoring. And it’s free to use!
In this episode of the podcast we speak with SlideShare evangelist and product specialist Kevin Fisher about how startups can use SlideShare to hack their content marketing, boost lead generation, and find new customers.
Kevin joined SlideShare as its first full-time account manager dealing with large enterprise clients such as Dell, HP, Cisco, Salesforce and SAP. And while the Fortune 500 tech companies may have bottomless public relations and marketing budgets compared to startups, all are equal in the eyes of SlideShare. “Good content is all that matters!” Kevin told me.
You’re forgiven if you thought that SlideShare is where Powerpoint presentations go to die. The value of old your old presentations is nearly infinite, as I found out. SlideShare was purchased by LinkedIn in May 2012. By directly integrating the SlideShare content-sharing platform into the world’s largest professional social network, LinkedIn has created an extraordinary opportunity to put business content in front of a targeted, business audience.
On this episode of the podcast we talk about ways startups can
- Thought leadership
- Lead generation
- Messaging tests
- Emotional storytelling
Examples of companies successfully using SlideShare for content marketing:
Slides That Rock
Slides That Rock sells low-cost, pre-formatted slide templates that will help your presentation stand out online and in presentations. If you have an important presentation, such as a TED Talk, or you’re speaking at a high-profile event, you can hire the designers at Slides That Rock to create custom slides that will blow your audience away.
Scoop.it is a content curation platform that uses SlideShare to tell great stories about the role of content in business. Scoop.it is also a place where users curate and share the best and most useful SlideShare presentations with one another.
Mountain View accelerator 500 Startups has 299 SlideShare presentations on its page covering topics from company culture, to investing trends and decks for each company in its accelerator program.
Marketing automation software company Hubspot has a number of free, high-quality resources available including pre-formatted presentation templates. Their SlideShare page is also a great source of ideas and inspiration for marketers.
Check out the latest and greatest SlideShare content Kevin has curates at SlideShare.net/Kevin.