How Small Wins: What Real Ninjas Can Teach Entrepreneurs

The term “ninja” gets thrown around in a business context it’s become as meaningless as the word “hipster.”  Real-life ninja are battle-hardened problem-solvers who never back down from a challenge. Their’s is a proud history, with many parallels to entrepreneurship, as guest contributor and Kwirkly founder Chris Ogunlowo shares. I’ve just finished reading Guy Shapiro’s [...]

What Do Journalists Love? Data!

Incentivibe founder Adeel V. recently asked me,  ”What types of content can you pitch to journalists and the media that they love to cover?” Many people probably have the same question about public relations, so I figured I could turn the answer into a blog post. Adeel, I’ll give a short answer and a long answer: Your [...]

Why Startups Need To Think Small

Facebook’s success has created a reality distortion field that gives startups delusions of grandeur. Entrepreneurs can change the world, but they don’t need one billion users to do it. It’s time to start thinking small again. Solving small problems well is the best way to make a real impact. It’s all about being lean, responding to [...]

Breath of The Hunter

You know it when you smell it; the breath of the hunter. Startup CEO’s get it from time to time, and it’s an odor that’s difficult to be near. From a public relations standpoint, breath of the hunter can be a deal breaker. When you’re dealing with the public it’s imperative that you be as [...]