Journalists fall in love with startups

How To Make Journalists Fall In Love With Your Corporate Blog

Every startup thinks their story is remarkable. You’re lucky when journalists agree. Between 2009 and 2010 Apple gobbled up 14.1 percent of technology news headlines, according to the Pew Center for Excellence in Journalism. Google was a close second with 11.4 percent, of headlines, roughly equivalent to the combined tally of Facebook and Twitter in [...]

Startup mistakes include the failure to make clear goals before launching

Startups Without Goals Plan To Fail

Failure to plan is planning to fail. Far too many startups fail because they don’t define their mission until its too late. One of my biggest startup mistakes was fleshing out goals with my co-founder more than a year after we had been working together.  As ridiculous as this sounds, I’m sure I’m not the only [...]

Small Business Public Relations

PR Tips Podcast 004: What Is Public Relations With Erica Lee

 On this episode of the podcast we answer the question, “What is public relations” with Erica Lee the founder of StrategicLee. Erica is a 20-year veteran of marketing and PR, and StrategicLee is a boutique San Francisco-based public relations consultancy whose focus is “fast-growth” stages for startups and enterprise technology clients. Erica and her team are [...]

Why journalists make such great entrepreneurs

Journalists Make Better Entrepreneurs Than MBA’s

I’m a journalist. I’m also an entrepreneur. Not saying I’m good at either here, just stating facts. While everyone looks to business school graduates to grow great companies, it’s journalists who actually go to school to learn the skills necessary to be successful entrepreneurs. Kara Swisher recently said, “Journalists need to start being entrepreneurial like everyone [...]

How To Tell The Difference Between Public Relations and Marketing Jobs

What Is The Difference Between Public Relations And Marketing?

Public relations is different from marketing. Sometimes it isn’t. Public relations jobs aren’t advertising jobs, but sometimes they are. Confused? I’m often asked the difference between public relations and marketing, so I wanted to answer the question for myself as much as for anyone else. At the end of the day public relations, marketing and [...]

Kanye West Hypnotized Himself to become a success long before the world made it so

Kanye West And The Power Of Self-Hypnosis

Kanye West is many things; humble is not one of them. Kanye West is an inspiration to me and entrepreneurs everywhere because he took the fast-track to success. Kanye West hypnotized himself to believe he was a success long before it happened. Success is a matter of belief. There are wildly successful people who are [...]

Where to look for answers

Get Outside Yourself

This morning I woke up and meditated. This afternoon I meditated again. Mindfulness is a practice I am cultivating, and I’ve been off my stride for a while. I haven’t been to yoga for weeks, and my jogs have gone from almost daily to weekly. As startup founders it’s easy to get caught in a [...]