Does Google’s public relations department feel inadequate? That’s the impression I get after watching the news this week.
On Tuesday Google launched a new look for Google Analytics product embracing the flat design trend. A new Google logo was unveiled today, also utilizing flat design. Yesterday the Mountain View, CA search engine giant announced Calico, a spinoff company offering nebulous health and wellness solutions, that some snarked look to cure death.
With all the big tech stories that have already occurred–and it’s just Friday–Google’s latest moves seem rushed to say the least. Let’s recap the major stories in tech public relations, shall we:
APPLE. APPLE. iPHONE. IOS 7. APPLE. APPLE
By rights this should be Apple’s week in the spotlight, with the hotly anticipated release of the iOS 7 mobile operating system as well as two new iPhone models. iPhone 5S and the iPhone 5C.
But what else has happened:
- Microsoft buys Nokia
- Twitter announces its confidential IPO
- Yahoo refreshes its logo after 10 years
- Apparently Microsoft bing got a new logo yesterday, but nobody noticed
A company as large and ubiquitous as Google makes major news releases daily. While some product lines affect specific market segments, many of Google’s company acquisitions, feature updates and tweaks will instantly affect millions of people.
Part of me wonders if Google chose this week to announce the launch of Calico, to refresh the look of Google Analytics and to change its logo just to steal some of Apple’s thunder.
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