Using Social Media as part of your UK and International marketing plan
This workshop to understand how to use social media as part of their marketing plan for attracting a local and global audience.
Social media has changed the way people communicate with each other, how businesses interact with consumers, and how the world finds out relevant news. However, social media is now evolving and this will impact how any business uses it to relate to their clients and customers. This training session will give you an overview of where social media and marketing were before, where they are going, why this is important to you, and how to use it effectively to grow your business.
How the platforms for social media are different and why this is important
Create a social media strategy as part of a marketing plan
Key elements to a social media plan like measurement, content, calendar, etc
Where social media is going and general technology trends
How to use social media to engage your target and key audience
How to sell through social media and promote your site
Eligibility: Make it Global is full subsidised for:
Women led small to medium sized businesses (less than 250 employees) in London.
No retailers may apply.
Business must be a registered company or sole trader.