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Online Marketing for Conferences and Events
March 18 @ 9:30 am - 5:00 pm| £495
Internet and digital marketing for the conference professional
|￼With an increasing part of the conference marketing budget being allocated to online spend, this course has been designed to give you the skills and knowledge to plan your online campaign as well as implement, measure and evaluate a successful campaigns.This course will address key issues such as integrating online marketing within an overall marketing strategy, designing websites to attract delegates and generate new data, SEO to position your website at the top of rankings, blogging to create a two way communication with your market and the latest in social media and how it can be used to enhance your conference marketing proposition.
Difficult topics such as how to avoid over emailing your data will be addressed as well as how to use the very latest analytical tools to track the performance of your online marketing, test new campaigns and generate more delegate revenue.
|Who should attend?
Marketing executives and marketing managers involved in developing online campaigns for conferences, seminars, exhibitions or training courses.