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Marketing (SEO, PPC, SEM, SMO) Web Development & B2B Agencies-Get Better Clients
February 4 @ 6:15 pm - 8:00 pm
This will be a comprehensive/thorough discussion geared specifically towards marketing agencies, marketing consultants, freelance marketers, web development professionals, content writers, software driven agencies, and all B2B corporations who are looking to get a leg up on their competition and land more clients.
This will also be a great networking opportunity to meet some of the brightest business minds NYC has to offer.
About Brian Ortiz:
We will discuss the optimal strategies to acquire new B2B clients and/or work as a marketing practitioner or web development pro.
If you are an entrepreneur that is interested in potentially starting your own agency or becoming a freelance marketing or web development consultant, we’ll also be giving you information on exactly how to get started bringing in clients.
If you are a marketing professional looking to network and/or refine and expand your skill-set, this event will also be good to attend.
If you are a business owner looking to meet some of the best marketing minds that NYC has to offer, we encourage you to sign up as well.
If you are a B2B sales executive this event will show you how to land the big ones.
If you are a programmer, app developer, or other technical professional, this will be a nice event to team up with marketing and business development experts who specialize in introducing products to the masses.
How to identify, efficiently interact with, and land SEO / SEM / PPC / SMO / Web Development / Graphic Design / Inbound Marketing / Software / B2B clients that have monthly budgets within the $15,000 – $100,000 range.
How to fashion a one-of-a-kind unique/irresistible value proposition to make your services distinct from your competitors.
How to position your firm or yourself, in order to command the highest value for your work.
How to quickly qualify, engage, and filter each prospect.
How to best track all prospect interactions.
How to effectively divide roles between different members and different stages of your client acquisition cycle.
How to create a standardized and predictable sales process / cycle for obtaining new clients.
How to create marketing collateral that aids in demonstrating the value of your work.
How to bring on new clients remotely using just phone and/or e-mail.
The best ways to bring on new clients through face-to-face interactions.
How to show immediate expertise by asking the right probing questions.
What information/metrics/reports to focus in on when interacting with a prospective clients.
How to teach your staff to effectively do the selling for you.
How to shorten the sales cycle to bring on the clients quickly and efficiently.
How to close larger deals that seem to be stagnating.
How to close a higher percentage of deals where RFPs are being sent out to multiple firms.
How to manage client expectations (work volume, anticipated results, interaction frequency) during the qualifying/sales stage
How to identify a bad potential clients (time sucking vampires / unreasonable expectations / lack of engagement or effort / lack of understanding).
How to expand your agency by building either an in-house or remote client acquisition team/system.