Google+ Hangouts can be a great way to build an audience for your company, and give your content a more human feel. The free service from Google allows you to record group video chat live, with a host and as many as nine participants. An unlimited number of viewers can watch, and submit questions and comments in a chat stream. A great feature of Google+ Hangouts is the ability to save your live recording as a YouTube video, ready for future distribution. All you need is a webcam, which comes standard on most laptops and desktop computers
Copyblogger writer Sarah Hill has a great post today talking about the benefits of video content, and live audience interaction from Google+ Hangouts.
“Hangouts give an unparalleled opportunity to boost your online authority by showing off what you know. Take the opportunity to increase group engagement by featuring guest speakers or specialists and broadcasting high-quality informational sessions to your audience.”
Startups and small businesses can use Google+ Hangouts to demonstrate subject matter expertise in their niche or market category. Regular use of group video chat is a great way for you to lead “classes” on how to get the most out your product or service. And using Google+ Hangouts give you the ability to connect your audience with other authorities and thought leaders in your field who have interesting perspectives on the problem you are working to solve.
Give it a shot, and let us know what worked for you!
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