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How Great Ideas Come From Terrible Ones–The McDonald’s Theory

The McDonald’s Big Mac is one of the most recognizable foods in the world, but it hardly passes as fine dining. Jon Bell has a great blog post on Medium about how he uses the idea of lunch at McDonald’s to inspire creativity in his team.  I use a trick with co-workers when we’re trying [...]

How Entrepreneurs Can Build an Audience Using Google+ Hangouts

Google+ Hangouts can be a great way to build an audience for your company, and give your content a more human feel. The free service from Google allows you to record group video chat live, with a host and as  many as nine participants. An unlimited number of viewers can watch, and submit questions and [...]