Archive | Startups

RSS feed for this section

Why Startups Need To Own Their Swag

Each year nearly 500,000 new businesses are started in the U.S. Perhaps one of them is yours. While it’s tempting to think of business as a stodgy and formal affair, nothing could be further from the truth. Entrepreneurship is about solving problems. At the end of the day it’s not about companies, products or features. It [...]

Copywriting: Value Proposition Lessons From Captain Obvious

When communicating with customers on your website, take a lesson from Captain Obvious; it’s better  to be clear than clever. Your value proposition is a written statement of your customer offering, and a promise of the unique benefit you deliver. Comunicate your value proposition in a way that  cannot be misunderstood, no matter how obvious [...]

Check Out The 10 Best Twitter Feeds For Startups And Entrepreneurs

Access to great mentors is one of the secrets of successful entrepreneurs. In old times (read: before the Internet) mentorship was something that happened on a one-to-one basis. People would meet over coffee to discuss ideas, and come up with solutions. Today Twitter makes it possible for a single great mentor to share his or [...]

How Entrepreneurs Can Build an Audience Using Google+ Hangouts

Google+ Hangouts can be a great way to build an audience for your company, and give your content a more human feel. The free service from Google allows you to record group video chat live, with a host and as  many as nine participants. An unlimited number of viewers can watch, and submit questions and [...]