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targeted media exposure for your startup

How To Avoid “Bad Press” And Court Investors With Targeted Media

A skywriter appeared overhead today as we walked past San Francisco’s famous Painted Ladies. The plane towed a banner which read “Save money,”  along with the image of an insurance company’s well-known reptillian mascot. Thanks. I guess. Could there possibly be a less effective way to reach your audience? Maybe it’s because I’m not in the [...]

recruiting a technical cofounder is one of the most important steps in the life of your business

Cofounder Chemistry

Co-founder chemistry is a beautiful thing. You know it when you have. Call it bromance or just good fortune, but the right co-founder makes all the difference in the world. When you and your business partner can finish each other’s sentences, you’ve got the foundation for a company that is going places. If you’re blessed with [...]

If You Can’t Be Sexy, Be Smart

If you can’t be good looking, be smart. If you can’t be smart, be tough. People are swooning over Elon Musk’s recently-revealed Hyperloop transportation system, but breakthroughs of this nature are few and far between. Rockstar, serial entrepreneurs like Elon may be a source of inspiration, but he’s truly one in a million. Many of [...]

mischief leads to entrepreneurship

Study Finds Misfits, Truants and Trouble-Makers Are Most Likely To Succeed As Entrepreneurs

Investor Paul Graham has always said he likes entrepreneurs who are a little bit naughty. New economic research published in the Wall Street Journal confirms what the Y Combinator founding partner, Hacker News creator and essayist nonpareil has known all along; Troubled teens become more successful entrepreneurs than those who color within the lines . [...]

How Early Should You Begin The PR Process For Your Startup

When Is Too Early For Startups To Begin The PR Process?

Don’t make the mistake of launching your business without considering your startup public relations strategy. Despite what people say, It’s never too early to begin the startup public relations process. Even with just an idea, the sooner you engage in public relations, the sooner you’ll be able to verify if you’re on the right track. [...]

public relations tips for startups

Hello, And Welcome To New Readers (:

It’s an exciting time here at PR Tips For Startups. Over the last 48 hours we’ve experienced a surge of international traffic, and hundreds of new visitors. Thank you for checking out our blog, listening to the podcast and for sharing PR Tips content with your friends. We love it. PR Tips For Startups soft-launched on [...]

Startups lack of diversity hurts everyone

Global Startups Need A Stronger Voice

A recent Fast Company article by Neal Ungerleider left me speechless. Titled “Startup Culture’s Lack Of Diversity Stifles Innovation,”  Ungerleider says today’s buzziest startups are not innovators, and there is no excuse. [D]espite the fact that tens of millions of American Android and iPhone owners are struggling to make ends meet–and that there are even more who are senior [...]

Uncomfortable Is The New Normal: Five Tips For Young Entrepreneurs

[Note: This post is part of a Startup Edition series on lessons for new entrepreneurs] “I sense you’re going to be very successful,” my cab driver said. As San Francisco afternoon traffic lurched forward, the conversation had gotten very personal, as taxi cab confessions often do. “There’s something about the way you carry yourself, and how [...]

Startup mistakes include the failure to make clear goals before launching

Startups Without Goals Plan To Fail

Failure to plan is planning to fail. Far too many startups fail because they don’t define their mission until its too late. One of my biggest startup mistakes was fleshing out goals with my co-founder more than a year after we had been working together.  As ridiculous as this sounds, I’m sure I’m not the only [...]

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