Legendary angel investor Dave McClure set off another firestorm this week when he said that startups are “functionally illiterate at marketing.” Sadly he’s right. There are a lot of brilliant people in the Valley, most of whom don’t know the first thing about public relations and marketing. Silicon Valley is Hollywood for Geeks, Wall Street [...]
Public relations masters like Steve Jobs had a lot of tools up their sleeve. Most were not high tech. The element of surprise is one of the most powerful, underrated and time-tested methods of grabbing and holding the attention of your audience. Tease us with clues and we’ll stand in line for hours to see [...]
Startups often pursue short-term public relations tactics and mistakenly think they have a public relations strategy. Fortunately it’s not hard to separate the two, and to see how they work together. A public relations strategy is a playbook that will deliver your company to its goals. A variety of public relations tactics must be deployed in [...]
Sorry if I’m the one who has to tell you this, but your product really doesn’t matter. But your public relations does. A bad product with good public relations won’t fly. There’s nowhere to hide on the Internet. But A good product with bad public relations is just as bad. If you don’t have a public, [...]
Incentivibe founder Adeel V. recently asked me, ”What types of content can you pitch to journalists and the media that they love to cover?” Many people probably have the same question about public relations, so I figured I could turn the answer into a blog post. Adeel, I’ll give a short answer and a long answer: Your [...]
Facebook’s success has created a reality distortion field that gives startups delusions of grandeur. Entrepreneurs can change the world, but they don’t need one billion users to do it.
You know it when you smell it; the breath of the hunter. Startup CEO’s get it from time to time, and it’s an odor that’s difficult to be near. From a public relations standpoint, breath of the hunter can be a deal breaker. When you’re dealing with the public it’s imperative that you be as [...]
Public relations is about the power of communication. No one knows this better than a yoga instructor. Yoga is a terrific way for entrepreneurs to de-stress, rejuvenate and free up the mind to accept new ideas. Carving out time to care for the body is too important to be ignored. But beyond the physical and [...]
#realtalk. H/T: Jason via Doodler’s Anonymous
#realtalk. H/T: Jason via Doodler’s Anonymous
