PR Tips for Startups » Podcast http://prtipsforstartups.com Innovative Marketing Strategies From Today Thu, 08 Aug 2013 02:22:37 +0000 en-US hourly 1 http://wordpress.org/?v=3.6 Innovative Marketing Strategies From Today Chikodi Chima: Public Relations, Content Marketing , Sales and Business Development Strategist no Innovative Marketing Strategies From Today Public Relations, Content Marketing, Media Relations, Business Development, Lead Generation, Public Speaking, Storytelling, Entrepreneurship PR Tips for Startups » Podcast http://prtipsforstartups.com/wp-content/uploads/powerpress/PRTips_logo_iTunes_iTunes_1400x1400.jpg http://prtipsforstartups.com/category/podcast/ San Francisco, CA PR Tips Podcast 005: Keeping Your Story Fresh With Peter Himler http://prtipsforstartups.com/keeping-startup-story-fresh-peter-himler/ http://prtipsforstartups.com/keeping-startup-story-fresh-peter-himler/#comments Fri, 02 Aug 2013 01:08:35 +0000 Chikodi Chima http://prtipsforstartups.com/?p=1183

logo final2 PR Tips Podcast 005: Keeping Your Story Fresh With Peter Himler

The public relations process is  an ongoing conversation between your startup, journalists and your customers.

On this episode of the podcast we speak with Flatiron Communications founder Peter Himler, a 35-year veteran of public relations and marketing, who works with startups in New York City. Himler contributes to Forbes, publishes on his on own blog, The Flack, and is president of the Publicity Club of New York.

Story generation

“Startups don’t realize they’re sitting on stories,” Himler says. Startups get their big announcement published in TechCrunch, or other coveted media outlets, and then they often because they didn’t think ahead to how to keep the momentum going, he says.

It’s the job of the PR professional to help startups find the  most provocative and engaging elements of their story that will keep their company in the public eye after their initial splash.

Himler shares with us his most successful strategies for pitching stories to the media, surveying the entire media landscape for additional story opportunities, and how

Paid owned and earned media (P.O.E.M.)

We also discuss how the media has changed over time, and what has remained the same over the years. One important opportunity for startups is the emergence of hybrid “paid, owned and earned media.”

Traditional PR was about pitching story ideas to journalists in the hope of landing a big writeup.  Startups and small businesses have the ability to submit articles to publications, which is “earned” and “owned” because they still have to supply the content. Native advertising is an emerging opportunity, where businesses pay for content that is consistent with the types of stories that regularly appear in the publication’s mix, and often are written by staff journalists.

Public relations tools for startups

Peter also shares some of the most useful tools for startups and public relations professionals to thrive in today’s media landscape.

Muckrack Pro

Muckrack Pro allows you to build targeted media lists based on beats, and to see what journalists are tweeting. Twitter is a great way to “cut the line,” and get journalists attention that is underutilized. While everyone uses email to pitch, not as many people are communicating through Twitter.

Tout

Tout is an email template and email tracking software originally designed for salespeople. Tout allows you to create one email, and send it to multiple recipients with custom fields that are auto-filled with a journalist’s name. Tout also allows you to easily track who has opened your email, or clicked on links. Peter says that a handy trick for using Tout is to write a new headline and resend the same email to a journalist who hasn’t read your original email.

GroupHigh

GroupHi is another tool that allows you to group bloggers and influencers by subject. I’m unfamiliar with it, but if you have experience, I’d love to know what you think.

If you have questions for Peter you can reach him on Twitter: @PeterHimler

 

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http://prtipsforstartups.com/keeping-startup-story-fresh-peter-himler/feed/ 1 Flatiron Communications,Forbes,GroupHigh,Muckrack Pro,Paid owned and earned media,Peter Himler,public relations strategies,Publicity Club of New York,Toutapp The public relations process is  an ongoing conversation between your startup, journalists and your customers. - On this episode of the podcast we speak with Flatiron Communications founder Peter Himler, a 35-year veteran of public relations and marke... The public relations process is  an ongoing conversation between your startup, journalists and your customers. On this episode of the podcast we speak with Flatiron Communications founder Peter Himler, a 35-year veteran of public relations and marketing, who works with startups in New York City. Himler contributes to Forbes, publishes on his on own blog, The Flack, and is president of the Publicity Club of New York. Story generation "Startups don't realize they're sitting on stories," Himler says. Startups get their big announcement published in TechCrunch, or other coveted media outlets, and then they often because they didn't think ahead to how to keep the momentum going, he says. It's the job of the PR professional to help startups find the  most provocative and engaging elements of their story that will keep their company in the public eye after their initial splash. Himler shares with us his most successful strategies for pitching stories to the media, surveying the entire media landscape for additional story opportunities, and how Paid owned and earned media (P.O.E.M.) We also discuss how the media has changed over time, and what has remained the same over the years. One important opportunity for startups is the emergence of hybrid "paid, owned and earned media." Traditional PR was about pitching story ideas to journalists in the hope of landing a big writeup.  Startups and small businesses have the ability to submit articles to publications, which is "earned" and "owned" because they still have to supply the content. Native advertising is an emerging opportunity, where businesses pay for content that is consistent with the types of stories that regularly appear in the publication's mix, and often are written by staff journalists. Public relations tools for startups Peter also shares some of the most useful tools for startups and public relations professionals to thrive in today's media landscape. Muckrack Pro Muckrack Pro allows you to build targeted media lists based on beats, and to see what journalists are tweeting. Twitter is a great way to "cut the line," and get journalists attention that is underutilized. While everyone uses email to pitch, not as many people are communicating through Twitter. Tout Tout is an email template and email tracking software originally designed for salespeople. Tout allows you to create one email, and send it to multiple recipients with custom fields that are auto-filled with a journalist's name. Tout also allows you to easily track who has opened your email, or clicked on links. Peter says that a handy trick for using Tout is to write a new headline and resend the same email to a journalist who hasn't read your original email. GroupHigh GroupHi is another tool that allows you to group bloggers and influencers by subject. I'm unfamiliar with it, but if you have experience, I'd love to know what you think. If you have questions for Peter you can reach him on Twitter: @PeterHimler   Chikodi Chima: Public Relations, Content Marketing , Sales and Business Development Strategist no 41:22
PR Tips Podcast 003: SlideShare For Startups With Kevin Fisher http://prtipsforstartups.com/slideshare-content-marketing-for-startups/ http://prtipsforstartups.com/slideshare-content-marketing-for-startups/#comments Thu, 20 Jun 2013 15:29:15 +0000 Chikodi Chima http://prtipsforstartups.com/?p=675
pr tips for startups badge PR Tips Podcast 003: SlideShare For Startups With Kevin Fisher

SlideShare is a sleeping giant for startups and small businesses that want to turbocharge their public relations and content marketing efforts. Despite being one of the top 150 sites on the Internet– responsible for 3 billion pageviews and 60 million unique visits–SlideShare is one of the most underutilized and powerful content marketing tools that you’ve probably been ignoring. And it’s free to use!

In this episode of the podcast we speak with SlideShare evangelist and product specialist Kevin Fisher about how startups can use SlideShare to hack their content marketing, boost lead generation, and find new customers.

Kevin joined SlideShare as its first full-time account manager dealing with large enterprise clients such as Dell, HP, Cisco, Salesforce and SAP. And while the Fortune 500 tech companies may have bottomless public relations and marketing budgets compared to startups, all are equal in the eyes of SlideShare. ”Good content is all that matters!” Kevin told me.

You’re forgiven if you thought that SlideShare is where Powerpoint presentations go to die. The value of old your old presentations is nearly infinite, as I found out. SlideShare was purchased by LinkedIn in May 2012. By directly integrating the SlideShare content-sharing platform into the world’s largest professional social network, LinkedIn has created an extraordinary opportunity to put business content in front of a targeted, business audience.

On this episode of the podcast we talk about ways startups can

  • Thought leadership
  • Lead generation
  • Messaging tests
  • Emotional storytelling
  • SEO

Examples of companies successfully using SlideShare for content marketing:

Slides That Rock

Slides That Rock sells low-cost, pre-formatted slide templates that will help your presentation stand out online and in presentations. If you have an important presentation, such as a TED Talk, or you’re speaking at a high-profile event, you can hire the designers at Slides That Rock to create custom slides that will blow your audience away.

Great Speakers Tell Stories from Slides That Rock

Scoop.it

Scoop.it  is a content curation platform that uses SlideShare to tell great stories about the role of content in business. Scoop.it is also a place where users curate and share the best and most useful SlideShare presentations with one another.

500 Startups 

Mountain View accelerator 500 Startups has 299 SlideShare presentations on its page covering topics from company culture, to investing trends and decks for each company in its accelerator program.

“Why Company Culture Matters from Day One” from 500 Startups

 

Hubspot

Marketing automation software company Hubspot has a number of free, high-quality resources available including pre-formatted presentation templates. Their SlideShare page is also a great source of ideas and inspiration for marketers.

Mapping Mind & Method: The Buyer’s Journey in the Age of Inbound Commerce from HubSpot All-in-one Marketing Software

Check out the latest and greatest SlideShare content Kevin has curates at SlideShare.net/Kevin.

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http://prtipsforstartups.com/slideshare-content-marketing-for-startups/feed/ 1 500 Startups,content marketing,SlideShare SlideShare is a sleeping giant for startups and small businesses that want to turbocharge their public relations and content marketing efforts. Despite being one of the top 150 sites on the Internet-- responsible for 3 billion pageviews and 60 million ... SlideShare is a sleeping giant for startups and small businesses that want to turbocharge their public relations and content marketing efforts. Despite being one of the top 150 sites on the Internet-- responsible for 3 billion pageviews and 60 million unique visits--SlideShare is one of the most underutilized and powerful content marketing tools that you've probably been ignoring. And it's free to use! In this episode of the podcast we speak with SlideShare evangelist and product specialist Kevin Fisher about how startups can use SlideShare to hack their content marketing, boost lead generation, and find new customers. Kevin joined SlideShare as its first full-time account manager dealing with large enterprise clients such as Dell, HP, Cisco, Salesforce and SAP. And while the Fortune 500 tech companies may have bottomless public relations and marketing budgets compared to startups, all are equal in the eyes of SlideShare. "Good content is all that matters!" Kevin told me. You're forgiven if you thought that SlideShare is where Powerpoint presentations go to die. The value of old your old presentations is nearly infinite, as I found out. SlideShare was purchased by LinkedIn in May 2012. By directly integrating the SlideShare content-sharing platform into the world's largest professional social network, LinkedIn has created an extraordinary opportunity to put business content in front of a targeted, business audience. On this episode of the podcast we talk about ways startups can Thought leadership Lead generation Messaging tests Emotional storytelling SEO Examples of companies successfully using SlideShare for content marketing: Slides That Rock Slides That Rock sells low-cost, pre-formatted slide templates that will help your presentation stand out online and in presentations. If you have an important presentation, such as a TED Talk, or you're speaking at a high-profile event, you can hire the designers at Slides That Rock to create custom slides that will blow your audience away. Great Speakers Tell Stories from Slides That Rock Scoop.it Scoop.it  is a content curation platform that uses SlideShare to tell great stories about the role of content in business. Scoop.it is also a place where users curate and share the best and most useful SlideShare presentations with one another. 500 Startups  Mountain View accelerator 500 Startups has 299 SlideShare presentations on its page covering topics from company culture, to investing trends and decks for each company in its accelerator program. "Why Company Culture Matters from Day One" from 500 Startups   Hubspot Marketing automation software company Hubspot has a number of free, high-quality resources available including pre-formatted presentation templates. Their SlideShare page is also a great source of ideas and inspiration for marketers. Mapping Mind & Method: The Buyer's Journey in the Age of Inbound Commerce from HubSpot All-in-one Marketing Software Check out the latest and greatest SlideShare content Kevin has curates at SlideShare.net/Kevin. Chikodi Chima: Public Relations, Content Marketing , Sales and Business Development Strategist no 33:57
PR Tips Podcast 002: Building Community For Your Product–Even Before You Launch http://prtipsforstartups.com/building-community-douglas-crets-mircosoft-bizspark/ http://prtipsforstartups.com/building-community-douglas-crets-mircosoft-bizspark/#comments Wed, 29 May 2013 04:47:27 +0000 Chikodi Chima http://prtipsforstartups.com/?p=536 pr tips for startups badge PR Tips Podcast 002: Building Community For Your Product  Even Before You Launch

Community is something that every company should strive to create around its product or service. In our connected world it’s easier than ever to tap into large pools of people who share a common ambition, or a common pain, and to listen to their needs. You can start the public relations process early by generating excitement among a loyal group of early users, before sharing your ideas with the wider world.

On this week’s installment of the PR Tips For Startups Podcast we speak with Doug Crets from Microsoft BizSpark about how startups can leverage existing communities to improve their products, or to create a new product that serves a need.

Doug says that today companies and brands can act as journalists, and serve the information needs of their community with the same authority and impact of a media organization. But it’s important to focus on the needs of the community, and to avoid self-promotion. If you’re only interested in talking about what you do, your audience will quickly tune you out.

Microsoft BizSpark is a global community of more than 50,000 startups who receive free software, support and mentorship to grow their businesses for up to three years. In his role as a central collector and publisher of information for his community, Doug is careful not to be “All Microsoft, all the time.”

Seek to become a trusted voice for your community, and the people will naturally gravitiate to your offer.

Resources mentioned in this episode

Companies who incorporate community into their product:

Zirtual: Virtual assistants for busy people

Babelverse: The universal translator for spoken communication

Venture capitalists who do a good job of creating community:

Fred Wilson from Union Square Ventures. His blog is AVC.

Mark Suster from GRP Parnters, whose blog is Both Sides of The Table.

 

 

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http://prtipsforstartups.com/building-community-douglas-crets-mircosoft-bizspark/feed/ 3 Babelverse,BizSpark,Both Sides of The Table,Doug Crets,entrepreneurs,Fred Wilson,GRP Partners,journalists,Mark Suster,Microsoft BizSpark,public relations,startups Community is something that every company should strive to create around its product or service. In our connected world it's easier than ever to tap into large pools of people who share a common ambition, or a common pain, and to listen to their needs. Community is something that every company should strive to create around its product or service. In our connected world it's easier than ever to tap into large pools of people who share a common ambition, or a common pain, and to listen to their needs. You can start the public relations process early by generating excitement among a loyal group of early users, before sharing your ideas with the wider world. On this week's installment of the PR Tips For Startups Podcast we speak with Doug Crets from Microsoft BizSpark about how startups can leverage existing communities to improve their products, or to create a new product that serves a need. Doug says that today companies and brands can act as journalists, and serve the information needs of their community with the same authority and impact of a media organization. But it's important to focus on the needs of the community, and to avoid self-promotion. If you're only interested in talking about what you do, your audience will quickly tune you out. Microsoft BizSpark is a global community of more than 50,000 startups who receive free software, support and mentorship to grow their businesses for up to three years. In his role as a central collector and publisher of information for his community, Doug is careful not to be "All Microsoft, all the time." Seek to become a trusted voice for your community, and the people will naturally gravitiate to your offer. Resources mentioned in this episode Companies who incorporate community into their product: Zirtual: Virtual assistants for busy people Babelverse: The universal translator for spoken communication Venture capitalists who do a good job of creating community: Fred Wilson from Union Square Ventures. His blog is AVC. Mark Suster from GRP Parnters, whose blog is Both Sides of The Table.     Chikodi Chima: Public Relations, Content Marketing , Sales and Business Development Strategist no 30:09
PR Tips For Startups Podcast Episode 001: Introduction And Overview http://prtipsforstartups.com/1/ http://prtipsforstartups.com/1/#comments Mon, 20 May 2013 16:58:45 +0000 Chikodi Chima http://www.prtipsforstartups.com/?p=372 Thanks for checking out our very first podcast!

The PR Tips For Startups blog and podcast are resources for entrepreneurs who want to tell powerful stories, find their audiences and make the world  better place.

The purpose of this episode is to give you a quick overview of what kinds of content you can expect on the show, and a little bit about my background. This is the start of an exciting adventure, and I’m thrilled that you are joining me for the ride.

If you have any

  • Questions,
  • Comments
  • Show topics
  • Guest recommendations

Please send an email to chikodi@prtipsforstartups.com

Enjoy!

 

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http://prtipsforstartups.com/1/feed/ 1 Thanks for checking out our very first podcast! The PR Tips For Startups blog and podcast are resources for entrepreneurs who want to tell powerful stories, find their audiences and make the world  better place. Thanks for checking out our very first podcast! The PR Tips For Startups blog and podcast are resources for entrepreneurs who want to tell powerful stories, find their audiences and make the world  better place. The purpose of this episode is to give you a quick overview of what kinds of content you can expect on the show, and a little bit about my background. This is the start of an exciting adventure, and I'm thrilled that you are joining me for the ride. If you have any Questions, Comments Show topics Guest recommendations Please send an email to chikodi@prtipsforstartups.com Enjoy!   Chikodi Chima: Public Relations, Content Marketing , Sales and Business Development Strategist no 4:26