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Copywriting: Value Proposition Lessons From Captain Obvious

When communicating with customers on your website, take a lesson from Captain Obvious; it’s better  to be clear than clever. Your value proposition is a written statement of your customer offering, and a promise of the unique benefit you deliver. Comunicate your value proposition in a way that  cannot be misunderstood, no matter how obvious [...]

Check Out The 10 Best Twitter Feeds For Startups And Entrepreneurs

Access to great mentors is one of the secrets of successful entrepreneurs. In old times (read: before the Internet) mentorship was something that happened on a one-to-one basis. People would meet over coffee to discuss ideas, and come up with solutions. Today Twitter makes it possible for a single great mentor to share his or [...]

How Entrepreneurs Can Build an Audience Using Google+ Hangouts

Google+ Hangouts can be a great way to build an audience for your company, and give your content a more human feel. The free service from Google allows you to record group video chat live, with a host and as  many as nine participants. An unlimited number of viewers can watch, and submit questions and [...]