Search results: adam lieb

Public Relations Is Not Free Advertising

Public relations is one of many ways to reach your audience, but it’s not free advertising. And it’s certainly not easy. Public relations is “earned” media, and for your public relations efforts to have long term value, you will have to invest significant sweat equity. You can invest your sweat, or hire someone else for [...]

targeted media exposure for your startup

How To Avoid “Bad Press” And Court Investors With Targeted Media

A skywriter appeared overhead today as we walked past San Francisco’s famous Painted Ladies. The plane towed a banner which read “Save money,”  along with the image of an insurance company’s well-known reptillian mascot. Thanks. I guess. Could there possibly be a less effective way to reach your audience? Maybe it’s because I’m not in the [...]