I’m a journalist. I’m also an entrepreneur. Not saying I’m good at either here, just stating facts. While everyone looks to business school graduates to grow great companies, it’s journalists who actually go to school to learn the skills necessary to be successful entrepreneurs. Kara Swisher recently said, “Journalists need to start being entrepreneurial like everyone [...]
Public relations is different from marketing. Sometimes it isn’t. Public relations jobs aren’t advertising jobs, but sometimes they are. Confused? I’m often asked the difference between public relations and marketing, so I wanted to answer the question for myself as much as for anyone else. At the end of the day public relations, marketing and [...]
Viral marketing is the holy grail of social public relations and online media. As a frequent consumer of social media you probably have a six sense for viral hits. You see a new video, news story or infographic and your first thought is, “I’ve got to share this!” And when you’re the first one of [...]
Kanye West is many things; humble is not one of them. Kanye West is an inspiration to me and entrepreneurs everywhere because he took the fast-track to success. Kanye West hypnotized himself to believe he was a success long before it happened. Success is a matter of belief. There are wildly successful people who are [...]
This morning I woke up and meditated. This afternoon I meditated again. Mindfulness is a practice I am cultivating, and I’ve been off my stride for a while. I haven’t been to yoga for weeks, and my jogs have gone from almost daily to weekly. As startup founders it’s easy to get caught in a [...]
Finding journalists to write about your startup can be one of the most daunting public relations tasks. While the journalism industry has been in steady decline, there are still thousands of publications and many times more reporters filing copy each day. So who wants to write about you?
Legendary angel investor Dave McClure set off another firestorm this week when he said that startups are “functionally illiterate at marketing.” Sadly he’s right. There are a lot of brilliant people in the Valley, most of whom don’t know the first thing about public relations and marketing. Silicon Valley is Hollywood for Geeks, Wall Street [...]
July 4th is America’s birthday. Today I invite you to celebrate the celebrate the revolutionary spirit of startup culture, and the power of disruption. July 4th is my favorite day of the year. More than my birthday. Seriously! We gather together, grill and blow stuff up. What could possibly be better? I love the lights [...]
‘Predictably Irrational‘ by Dan Ariely is a must-read for all startup entrepreneurs and public relations professionals. Mastery of psychology is at the heart of the PR process and essential to successfully marketing your business.