Archive | July, 2013

Asking for help is not a sign of weakness

How To Ask For Help

As an entrepreneur you probably feel like a failure if you have to ask for help. It’s not true. It’s actually a sign of strength. We can’t do everything well, and the point comes when we hit our limits. Asking for help is the acknowledgement that someone out there can do a better job, or [...]

Startups lack of diversity hurts everyone

Global Startups Need A Stronger Voice

A recent Fast Company article by Neal Ungerleider left me speechless. Titled “Startup Culture’s Lack Of Diversity Stifles Innovation,”  Ungerleider says today’s buzziest startups are not innovators, and there is no excuse. [D]espite the fact that tens of millions of American Android and iPhone owners are struggling to make ends meet–and that there are even more who are senior [...]

Uncomfortable Is The New Normal: Five Tips For Young Entrepreneurs

[Note: This post is part of a Startup Edition series on lessons for new entrepreneurs] “I sense you’re going to be very successful,” my cab driver said. As San Francisco afternoon traffic lurched forward, the conversation had gotten very personal, as taxi cab confessions often do. “There’s something about the way you carry yourself, and how [...]

Content marketing is anything your startup chooses to share with the public

Everything You Do Is Content

If you’ve ever worried about when to start content marketing for your business, the barriers have never been lower. Yahoo showed the world the power of content marketing last week when it’s Q2 earnings call was presented as a live video, CEO Marisa Mayer uploaded behind-the-scenes photos to Tumblr, and the event was live-tweeted. The [...]

Journalists fall in love with startups

How To Make Journalists Fall In Love With Your Corporate Blog

Every startup thinks their story is remarkable. You’re lucky when journalists agree. Between 2009 and 2010 Apple gobbled up 14.1 percent of technology news headlines, according to the Pew Center for Excellence in Journalism. Google was a close second with 11.4 percent, of headlines, roughly equivalent to the combined tally of Facebook and Twitter in [...]

Startup mistakes include the failure to make clear goals before launching

Startups Without Goals Plan To Fail

Failure to plan is planning to fail. Far too many startups fail because they don’t define their mission until its too late. One of my biggest startup mistakes was fleshing out goals with my co-founder more than a year after we had been working together.  As ridiculous as this sounds, I’m sure I’m not the only [...]

Small Business Public Relations

PR Tips Podcast 004: What Is Public Relations With Erica Lee

 On this episode of the podcast we answer the question, “What is public relations” with Erica Lee the founder of StrategicLee. Erica is a 20-year veteran of marketing and PR, and StrategicLee is a boutique San Francisco-based public relations consultancy whose focus is “fast-growth” stages for startups and enterprise technology clients. Erica and her team are [...]