Public relations masters like Steve Jobs had a lot of tools up their sleeve. Most were not high tech. The element of surprise is one of the most powerful, underrated and time-tested methods of grabbing and holding the attention of your audience. Tease us with clues and we’ll stand in line for hours to see [...]
Under promise. Over deliver. They’re four of the most important words in public relations and in business. Expectation management is the most vital tool you have to ensure your success, and it’s one that is completely within your control.
SlideShare is a sleeping giant for startups and small businesses that want to turbocharge their public relations and content marketing efforts. Despite being one of the top 150 sites on the Internet– responsible for 3 billion pageviews and 60 million unique visits–SlideShare is one of the most underutilized and powerful content marketing tools that you’ve probably [...]
This post is part of a Startup Edition series on mistakes made When I dissolved my startup it triggered one of the most euphoric feelings I’ve ever experienced. The lock popped on a trap I created for myself, and I was filled with an instant urge to start something new and better. So much of [...]
Startups often pursue short-term public relations tactics and mistakenly think they have a public relations strategy. Fortunately it’s not hard to separate the two, and to see how they work together. A public relations strategy is a playbook that will deliver your company to its goals. A variety of public relations tactics must be deployed in [...]
My grandfather died one year ago today. He was my hero. I was riding the Caltrain to my office job in Palo Alto when I got the news. And when I got to the office I was fired. This was no surprise. I had seen the termination coming almost since the day I started. And [...]
Sorry if I’m the one who has to tell you this, but your product really doesn’t matter. But your public relations does. A bad product with good public relations won’t fly. There’s nowhere to hide on the Internet. But A good product with bad public relations is just as bad. If you don’t have a public, [...]
I had my most powerful “Aha moment” when I realized there is no one in charge.
The term “ninja” gets thrown around in a business context it’s become as meaningless as the word “hipster.” Real-life ninja are battle-hardened problem-solvers who never back down from a challenge. Their’s is a proud history, with many parallels to entrepreneurship, as guest contributor and Kwirkly founder Chris Ogunlowo shares. I’ve just finished reading Guy Shapiro’s [...]