Archive | June, 2013

Always Keep Them Guessing

Public relations masters like Steve Jobs had a lot of tools up their sleeve. Most were not high tech. The element of surprise is one of the most powerful, underrated and time-tested methods of grabbing and holding the attention of your audience. Tease us with clues and we’ll stand in line for hours to see [...]

Small Business Public Relations

PR Tips Podcast 003: SlideShare For Startups With Kevin Fisher

SlideShare is a sleeping giant for startups and small businesses that want to turbocharge their public relations and content marketing efforts. Despite being one of the top 150 sites on the Internet– responsible for 3 billion pageviews and 60 million unique visits–SlideShare is one of the most underutilized and powerful content marketing tools that you’ve probably [...]

Two Days In Palo Alto

My grandfather died one year ago today. He was my hero. I was riding the Caltrain to my office job in Palo Alto when I got the news. And when I got to the office I was fired.  This was no surprise. I had seen the termination coming almost since the day I started. And [...]

How Small Wins: What Real Ninjas Can Teach Entrepreneurs

The term “ninja” gets thrown around in a business context it’s become as meaningless as the word “hipster.”  Real-life ninja are battle-hardened problem-solvers who never back down from a challenge. Their’s is a proud history, with many parallels to entrepreneurship, as guest contributor and Kwirkly founder Chris Ogunlowo shares. I’ve just finished reading Guy Shapiro’s [...]