Archive | May, 2013

What Do Journalists Love? Data!

Incentivibe founder Adeel V. recently asked me,  ”What types of content can you pitch to journalists and the media that they love to cover?” Many people probably have the same question about public relations, so I figured I could turn the answer into a blog post. Adeel, I’ll give a short answer and a long answer: Your [...]

Breath of The Hunter

You know it when you smell it; the breath of the hunter. Startup CEO’s get it from time to time, and it’s an odor that’s difficult to be near. From a public relations standpoint, breath of the hunter can be a deal breaker. When you’re dealing with the public it’s imperative that you be as [...]

Great Entrepreneurs Are Great Listeners

What do journalists and the most successful entrepreneurs have in common? They listen. Entrepreneurship is a special way of solving problems and entrepreneurship demands a special kind listening. Where others hear complaints, and entrepreneur sees a fountain of actionable data. If someone person has a problem, he or she is rarely alone. Sharing that problem [...]