Community is something that every company should strive to create around its product or service.
There’s an adage in business, “Half my marketing budget is wasted. I just don’t know which half.” Today the old saw attributed to John Wanamaker is a rarity. Marketing dollars and public relations campaigns can now be tracked with scientific precision that would make NASA blush. And it doesn’t have to cost a fortune. A few days [...]
There needs to be a prize awarded each year for the scrappiest group of prize fighters in Startupland. A $100 gift card to Applebee’s, perhaps? Jokes aside, scrappiness is one of the most vital attributes a company can possess in today’s startup environment.
Incentivibe founder Adeel V. recently asked me, ”What types of content can you pitch to journalists and the media that they love to cover?” Many people probably have the same question about public relations, so I figured I could turn the answer into a blog post. Adeel, I’ll give a short answer and a long answer: Your [...]
Thanks for checking out our very first podcast! The PR Tips For Startups blog and podcast are resources for entrepreneurs who want to tell powerful stories, find their audiences and make the world better place. The purpose of this episode is to give you a quick overview of what kinds of content you can expect [...]
Note: This post has been updated with comment from Yota.io founder Daniel Vitiello. A provocative advertisement popped up on my Facebook feed yesterday. Unlike most ads that beg for my digital affection, this one asked a simple question: “Will you be my co-founder?” Unusual. Definitely worth a click. The clickthrough rerouted me to a [...]
Facebook’s success has created a reality distortion field that gives startups delusions of grandeur. Entrepreneurs can change the world, but they don’t need one billion users to do it.
You know it when you smell it; the breath of the hunter. Startup CEO’s get it from time to time, and it’s an odor that’s difficult to be near. From a public relations standpoint, breath of the hunter can be a deal breaker. When you’re dealing with the public it’s imperative that you be as [...]
Public relations is about the power of communication. No one knows this better than a yoga instructor. Yoga is a terrific way for entrepreneurs to de-stress, rejuvenate and free up the mind to accept new ideas. Carving out time to care for the body is too important to be ignored. But beyond the physical and [...]
What do journalists and the most successful entrepreneurs have in common? They listen. Entrepreneurship is a special way of solving problems and entrepreneurship demands a special kind listening. Where others hear complaints, and entrepreneur sees a fountain of actionable data. If someone person has a problem, he or she is rarely alone. Sharing that problem [...]